Friday, November 18, 2011

FairPay for The Subscription Economy -- My Dinner with Zuora and Friends

Zuora is a hot new company, an offshoot of Salesforce.com, that is focused on what they call "The Subscription Economy." This is very much in tune with the ideas about FairPay that I am developing, and I recently had a very nice chat with their regional account executive. He invited me to a very informal dinner he had been planning for some local customers and prospects, with the idea that they would find it interesting to hear about FairPay, and that that would be a good conversation-starter for some information exchange on subscription services in general.

The dinner proved very enjoyable, and generated much good discussion.  It reinforced the idea that FairPay might help solve many difficult problems related to pricing of content and services, and that it offers a very promising re-architecting of how subscriptions can work. As always, I enjoyed interacting with bright people facing the real challenges of digital commerce, and helping them to see things from new angles.  We discussed many of the themes covered in this blog and on the FairPay Web site, and the positive feedback was gratifying.

"The Subscription Economy" is directly supportive of my suggestion that the solution to many current problems is to shift from a transaction-level view, to an overall relationship view.  With digital offerings, it is not important that every transaction be priced right, but rather that the entire relationship be managed to grow in mutual value, and to move toward more effective pricing over the life of the relationship.  It is a matter of managing a subscription relationship.  What FairPay adds is a radically new concept of just how subscription relationships can work, and be managed, more effectively.  FairPay emphasizes that such relationships should continually adapt to current needs and future expectations, based on a dialog by both parties, and provides a new paradigm for doing that in a more win-win manner.

Zuora offers a nice white paper on "The Subscription Economy" on its Web site.  As it says, the old model is linear, one-time transactions that go from lead to cash. Subscription Commerce refocuses the objective to not just seek cash from the transaction, but to seek renewal.  That leads to ongoing revenue streams that can be grown, in terms of frequency, add-ons, usage, and upgrades.  That, in turn, leads to much greater revenue opportunity, and involves changes (and ongoing adaptation) in product and pricing strategy, customer subscription management, billing and payments, and analytics. Zuora offers SaaS services to facilitate those changes.  FairPay is based on the same ideas, with some further variations, and it can fit very nicely on top of a rich subscription platform like Zuora.  (Of course FairPay should fit well with any reasonably flexible subscription platform.)

I look forward to further discussions with Zuora and its customers.  As noted before, I will be on a panel with Shawn Price, President of Zuora, presented by the MIT Enterprise Forum of NYC the evening of 12/1, on "Better Strategies for Monetizing Digital Offerings."  If you have read this far, you should attend!

--
[More recent posts also discuss Zuora and my involvement speaking on FairPay at their events.]

39 comments:

  1. You have a real ability to write a content that is helpful for us. Thank you for your efforts in sharing such blogs to us. Subscription Management Platform Singapore

    ReplyDelete
  2. I like this article. I was searching over search engines and found your blog and its really helps thank you so much. get one of the best Subscription management platform singapore then visit on our website.

    ReplyDelete
  3. I totally expected to offer significant thanks again. I don't have the foggiest thought regarding the things that I would have used without those procedures contributed by you clearly on such a condition. It had been a frustrating crisis in my conditions, anyway finding a skilled way you tended to the issue took me to bounce with fulfillment. As of now I am thankful for this assistance and trust you comprehend what a surprising position your are accomplishing preparing people using your webblog. I understand that you've never got familiar with us all of us.

    custom furniture Singapore

    ReplyDelete
  4. In Germany, the amount of alternative and nuclear energy consumed amounts to 11.2% of the total energy use. Germany emits 8.9 metric tons per capita of CO₂. http://www.confiduss.com/en/jurisdictions/germany/environment/

    ReplyDelete
  5. Love, reason, revenge Episode 32 Subtitled Romania HD Online Watch Online, Love, reason, revenge Episode 32 Subtitled ... Seriale Romanesti

    ReplyDelete
  6. iti ofera seriale turcesti online subtitrare hd in romana si filme online turcesti difuzate la tv si Download Gratuit Emisiuni Tv

    ReplyDelete
  7. With the 389Sports real money capsa gambling site, it makes it easier for you to play not only online capsa but also hundreds of other types of gambling games. capsa uang asli

    ReplyDelete
  8. These online slots games are very popular. and has the most players since Slotxo app has opened for service As an example, it can be seen that the online slots games from SLOTXO have different game themes. Whether it's a Safari style, a Chinese style, a hero style and many other genres that are waiting for you to open up a new experience in playing online slots. pgslot สมัคร

    ReplyDelete
  9. best football odds This must be accepted that For anyone who wants to play football betting Really need this camp because the water price is up to 4 bucks. You have to understand that first. To press the ball will be very profitable, it depends on the goal scoring odds. ufa vip

    ReplyDelete
  10. Gambling game Egypt's Book of Mystery PG ancient Egyptian game. that most players should be familiar with This game is a story about a book that can unlock the secrets of ... สล็อต

    ReplyDelete
  11. In addition, Ultraclub88 also has giveaway activities. free credit Lots of application-deposit-withdrawal. There is an admin waiting for service 24 hours a day, facilitating fast betting, no need to wait for a long time, professionally trained. แอพ สล็อต ยืนยันตัวตน รับเครดิตฟรี

    ReplyDelete
  12. This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use our Service. We will not ... Free Premium WordPress themes

    ReplyDelete
  13. can be played through a web browser install on computer or via mobile phone anytime, anywhere, just by applying for membership You can download apps to play in both IOS and Android mobile phones. Want to play games, shoot fish, slot games, casino games and more than 100 games to choose from. betflik auto

    ReplyDelete
  14. كما نقوم بخدمات متعددة منها : تركيب ستاندات بلازما، وكذلك صيانة الستلايت المركزي وتركيبه مع فني تركيب ستلايت في الكويت. فني ستلايت الكويت

    ReplyDelete
  15. For all customers who want to Slots via the BET website respond to the needs of Thai people, open for online gambling, every famous camp, every camp that wants to play The initial minimum for pg slots, xo slots, only 1 baht. รวมเว็บ สล็อต ออ โต้

    ReplyDelete
  16. Online slots, SLOTXO games that are becoming the most popular in 2021 because there are many types of games according to the preferences of the players. Guaranteed to play and pay for real don't cheat players with a financial transaction system 24 hours automatic สมัครpg slot

    ReplyDelete
  17. Deposit and withdraw with a reliable automated system There are more than 100,000 users per day. Unlimited deposits-withdrawals. Login to play online slots here 55xo ... ฝาก10รับ100 joker

    ReplyDelete
  18. SCATTER in slot games that make huge profits for players. That is due to the player receiving the result of the prize money from various special symbols in the game ... https://www.5g999.co/

    ReplyDelete

  19. Vue.ai's personalization engine helps retailers grow revenue multi-fold with the power of A.I. that constantly learns and re-learns customer behavior as it relates to their business needs.

    vue.ai's personalization engine offers retailers high revenue, brand development and multifold customers.

    ReplyDelete
  20. Let's Celebrate this New Year with your loved ones including Family, Friends, Colleagues, and with your Teachers. Here you will get the best new year wishes for teacher.

    ReplyDelete
  21. I have recently started a blog, the info you provide on this site has helped me greatly. Thanks for all of your time & work. https://918kisspg.com

    ReplyDelete
  22. Пионерская квир-диско-дива Сильвестр была гранд-дамой к 1982 году, но все еще вносила новшества в «Do Ya Wanna Funk». Это взрыв hi-NRG-диско, насыщенный колокольчиком и взрывами видеоигр после Space Invaders , с госпел-фальцетом Сильвестра («Don't go awaaaay !») поверх битов Патрика Коули. К сожалению, оба художника стали жертвами эпидемии СПИДа 1980-х годов. Пока Коули был в больнице, Сильвестр заставил его поработать над этим синглом, скачать Песни чтобы дать ему то, ради чего он мог жить, сказав: «Подними свою задницу из постели, чтобы мы могли пойти на работу». Они сняли «Do You Wanna Funk» с бюджетом в 500 долларов. Коули прожил достаточно долго, чтобы увидеть, как песня стала международным хитом.

    ReplyDelete

  23. will be praised anywhere. I am a columnist This post is really the best on this valuable topic 검증카지노

    ReplyDelete
  24. Koçak Vize Vize Hizmetleri Vize işlemleri Elçiliğe Gitmeden Vize Alma Online Vize Başvurusu İşlemleri Vize Danışmanlık Firması olarak hizmetinizdeyiz Dubai vizesi

    ReplyDelete
  25. I fully anticipated having to say thank you once more. Without those procedures that you plainly contributed on such a scenario, I am utterly unable to imagine what I would have utilised. It had been a frustrating predicament for me, but seeing a knowledgeable method you handled the situation made me jump for joy. As of right now, I'm grateful for your help and hope you realise what an amazing job you're doing by educating people through your site. I recognise that you are unfamiliar with all of us. wool socks

    ReplyDelete
  26. I must admit that I'm impressed. It's actually uncommon for me to come across a blog that manages to be both interesting and educational, but you definitely struck the nail on the head with this one. Your idea is excellent, however there aren't enough competent people talking about this issue. My company is really delighted that I found this during my search for information about this. wool socks

    ReplyDelete
  27. Spanish language course Patiala

    We provide Spanish language course Patiala that are implemented by trained and experienced professionals. We provide video-based flashcards to review the material, no textbooks are required. We held conversation-based Spanish programs. We provide both options of Learn Spanish language Patiala or live classes with us. We too give an opportunity of a free trial with our well-experienced professionals.

    ReplyDelete
  28. In the bustling city of Chandigarh, where diverse cultures and languages converge, there is a growing fascination with the Spanish language. Whether you are an avid traveler, a language enthusiast, or someone looking to enhance their career prospects, learning Spanish can open doors to a myriad of opportunities. The Languages Studio is a reputable Spanish language institute in Chandigarh, has emerged as a prominent hub for Spanish language courses. In this article, we will delve into the advantages of learning Spanish in Chandigarh, the unique offerings of The Languages Studio, and why it is the perfect destination for aspiring Spanish speakers.

    ReplyDelete
  29. I recently had the pleasure of staying at Tara Haveli, and it truly lives up to its reputation as the Best Hotel in Dhuri. From the moment I arrived, I was greeted with warmth and professionalism by the attentive staff. The hotel's ambiance is both elegant and inviting, and my room exceeded all expectations in terms of comfort and luxury. The attention to detail throughout the property is commendable, and the facilities, including the pool and spa, provided the perfect setting for relaxation. The highlight, however, was the exceptional dining experience at their renowned restaurant. The flavors and presentation of each dish were simply outstanding. Tara Haveli truly offers a level of hospitality that is unmatched in Dhuri. I highly recommend this hotel to anyone seeking a memorable and luxurious stay.

    ReplyDelete
  30. Dominate search results with the best company for SEO at your side. Our comprehensive SEO strategies will elevate your website's ranking, ensuring it appears prominently for relevant keywords. Harness the power of organic traffic and position your brand as an industry leader.
    Visit Now!

    ReplyDelete
  31. Discover the world of Golden Malinois puppies and embark on a heartwarming journey together.
    Visit Golden Malinios Puppies Now!

    ReplyDelete
  32. Anastasia's Acres Dog Boarding is the ultimate retreat for pets in Argyle, NY. With a focus on providing unparalleled pet care, we offer luxurious boarding facilities, expert dog training services, nurturing pet day care, and specialized grooming. Our team of animal lovers treats every pet like family, ensuring they receive individualized attention and playtime with friends. Discover a haven where your pets can feel safe, loved, and cherished at Anastasia's Acres Dog Boarding.

    ReplyDelete
  33. Splus Wedding crafts unforgettable wedding video stories that resonate for generations.
    spluswedding

    ReplyDelete
  34. Looking forward to your future posts! read this

    ReplyDelete
  35. Keep up the amazing work; your posts are always a joy to read. Roofing Inspections Service

    ReplyDelete